Valuable resources to help you succeed
Complete your 945 coursework the quick & simple way, with the world’s most comprehensive ACII coursework resource.
Our on-demand 945 resource hub equips you with a catalogue of our most valuable ACII research materials, designed specifically to help you successfully complete your 945 assignments.
Hear what other students have to say...
Companies with a Licence
If you work for any of the companies below please get in touch with us at [email protected] to arrange your enrollment
We make insurance fun
Through years of coaching insurance professionals, we’ve learned a thing or two about what works and what doesn’t when it comes to learning. So all our study materials are structured in a way that helps you absorb, understand, and retain - so you can easily apply what you’ve learned to your coursework (and later, your career)!
We don’t do boring. Our support resources are broken down into fun, easily digestible sections you can come back to as often as you like.
We've helped thousands of students get through their ACII with ease.
Now, it's your turn.
The easy way to learn
ACII coursework requires a different approach than CII exam revision. Even with the information available and the resources on RevisionMate, it requires commitment, further research, and a thorough understanding of the theory and how to apply it in practice. If you find it challenging - you are not on your own.
We’ve compiled our many years of experience, industry knowledge, and connections with real practitioners, to bring you a simple, yet effective resource hub that will help you learn everything you need to know to approach your assignment questions with confidence.
Meet Sam & Grace
We're Sam & Grace and we're on a mission to make insurance fun. We both hold our ACII and have over 25 years between the two of us in helping insurance professionals through their CII exams.
Over the years, we've found certain study methods consistently yield success - where others fail. And having taken the exams ourselves, we know how dry the material can be, and how challenging it is to focus your attention where it matters most.
With us, you're not going it alone. We're here to guide you every step of the way. Like your own personal cheerleader (minus the pom-poms).
“Our courses offer a comprehensive programme of guided study, saving you time and energy so you can focus on what matters most.”
Samantha Ridgewell, Managing Director, Empower Development
Get a free sneak peek
Try 945 right now for FREE, no account needed to access our 'PREVEW' sections!
- NICK KIRK - The supply and demand of insurance - Capacity - Global Financial Crisis (10:16)
- PAUL SKINNER - Marketing - Marketing activities - The marketing department (5:18)
- PAUL SKINNER - Marketing - Internal marketing audit - Marketing budgets (4:24)
- PAUL SKINNER - Marketing - Client feedback - MPS scoring - Client satisfaction (8:00)
- PAUL SKINNER - Marketing - Three main strategy components; segmentation, targeting, positioning - Value proposition (4:46)
- PAUL SKINNER - Marketing - The success of marketing options - Conversion rates - Marketing qualified leads (8:41)
- PAUL SKINNER - Marketing - Bringing a new product to market - Product launches (2:48)
- PAUL SKINNER - Marketing - Decision making process (rational and irrational choices) (3:12)
- PAUL SKINNER - Marketing - Cross-selling- Incentivisation (3:32)
- PAUL SKNNER - Marketing - Pricing and the business marketing strategy - Value (3:58)
- PAUL SKINNER Marketing - Communication methods advantages and disadvantages - Advertising (6:44)
- PAUL SKINNER - Marketing - Brand extension - Value add (0:51)
- MARK BUTTERWORTH - Distribution channels - Disruptors - Automation (9:54)
- RACHEL PANKRATZ - Marketing strategy - Corporate mission statement - Brand - Differentiation (11:54)
- RACHEL PANKRATZ - Research - Audit of marketing strategy - Data mining - CRM - SWOT analysis (7:10)
- RACHEL PANKRATZ - Creating a marketing strategy - Brand vision - Budget (10:20)
- RACHEL PANKRATZ - Advertising the product - Advertising the organisation - Marketing mix - Brand loyalty - Return on investment (10:43)
- RACHEL PANKRATZ - Customer groups - Broker relationships - Buying patterns - Broker pipelines (11:06)
- RACHEL PANKRATZ - Distribution channels - Brokers - Aggregators - Broker networks (6:35)
- RACHEL PANKRATZ - Public relations - Crisis management - BCP - Deepwater Horizon (8:25)
- RACHEL PANKRATZ - Marketing trends in insurance - Social media - Corporate strategy (2:15)
- SUNEETA PADDA - Value chain - Customer centricity - Customer journey (2:14)
- GDPR (2:40)
- The Marketing Mix (1:47)
- Boston Consulting Group (BCG) Matrix (1:20)
- Goods and Services (1:42)
- Market Types (1:11)
- Maslow's Hierarchy of Needs (1:15)
- Positioning Maps (0:55)
- Privacy and Marketing (0:49)
- Artificial Intelligence (2:43)
- Environmental, Social and Governance (ESG) (2:54)
- Consumer Duty (3:32)
- CIM - Marketing Podcast - Is customer-led marketing the key to innovation?
- Customer Marketing Alliance - What is customer marketing?
- Breadcrumbs - Customer orientated marketing
- CIM - What is marketing?
- Forbes - What is marketing?
- Brand Brown - Maximising marketing impact within insurance in 2024
- Insurance business magazine - How insurance marketing is changing
- Parker Piredda - Are you integrating marketing with other business functions?
- CII - What causes a market cycle and are heading into a soft cycle in 2024 (CHECK)
- Definitions of Marketing - American Marketing Association
- Data & Marketing Association
- Mintel - 2024 Insurance Marketing Trends
- Iovox - Marketing in Insurance: 8 effective strategies to drive revenue
- LSBF - Strategic Marketing Planning: Everything you need to know
- CIM - Planning a marketing strategy
- The Marketing Meet-up - How to create the bare minimum marketing strategy
- Hallam - How to link your marketing activity to business goals
- Hubspot - What's a marketing audit? (+ How to do one)
- Smart Insights - The RACE digital marketing audit checklist
- CoSchedule - Marketing SWOT analysis: How to do it
- Hubspot - SWOT analysis - How to do one
- CIM - Back to Basics: How to set SMART objectives
- Rebellion Marketing - How to set quality marketing objectives
- Hootsuite - 2024 Guide to insurance social media marketing (6 tried tactics)
- CIM - The 7Ps of marketing
- CoSchedule - Marketing Implementation: Put your strategy into practice
- Salesforce - How to use marketing metrics to measure the success of your outreach
- CIM - How to take a smarter approach to metrics
- CIM - Six easy steps to master Google Analytics
- What is Marketing? - CIM
- The Guide to TV Advertising Costs - Toast
- Brandwatch - 10 Essential methods for effective consumer and market research
- Hubspot - New product development process: Everything you need to know
- MIT Sloan - When generative AI meets product development
- Asana - How to create a competitive analysis (with examples)
- Qualtrics - How to find & define who your competitors are
- DAC Beachcroft - Data, privacy and cyber
- McKinsey - A customer-centric approach to marketing in a privacy-first world
- Overview of Insurtech & its Impact on the Insurance Industry - Investopedia
- Financial Technology (FinTech) - CII
- Insurance 2023 - The impact of AI on the future of insurance - McKinsey
- Ethical culture - the challenge for insurance marketers
- Mintel - The consumer trends shaping the future of the UK insurance industry
- BCG - The latest purchasing trends in global insurance
- Bain - Customer behaviour and loyalty in insurance: Global Edition 2023
- Aviva - A guide to identifying vulnerable customers
- Five CRM - The importance of CRM in insurance
- Experian - What is marketing segmentation? The benefits and how to achieve success
- Customer Marketing Alliance - Ultimate guide to customer segmentation, The what, why and how
- Difference between goods and services - Marketing 91
- Treating vulnerable consumers fairly - FCA
- Code of Ethics - CII
- Maslow’s Hierarchy of Needs - Simply Psychology
- Gen X, Y and Z: Changing attitudes to money and finance
- What is Product Line Extension? Marketing 91
- What is Brand Extension? Marketing 91
- GKB: GeoDems Knowledge Base - MRS
- The Future of Commercial Insurance Broking - CII
- Marketing MO - Strategic Planning - Competitive positioning
- Product Plan - Product Differentiation
- IBM - What is supply chain analytics?
- BCG - The role of Portfolio Management in Value Creation
- Travelers - Product life cycle risk management
- Riskonnect - What is Policy Lifecycle Management?
- Accenture - Illuminating insurance innovation
- CFI - What is marketing positioning?
- PMA - What is positioning? Market, product, and brand positioning explained
- Determ - How to create a brand positioning map
- III - Market conditions: cycles and costs
- ABI - Insurance pricing FAQs
- FCA - General insurance pricing practices
- What is Vertical Integration?
- Key Market Insights - Cyber Insurance Market Size - Fortune Business Insights
- Marketing and Insurance Trends 2024
- General Insurance Pricing Practices Market Study - FCA
- Strategy& - How European insurers can win the race for distribution excellence
- HCL - Insurance distribution at 2025 - An industry outlook
- InsurTech - What is Risk Assessment
- EY - Why insurers must reimagine their finance service delivery model
- McKinsey - Elevating customer experience: A win-win for insurers and customers
- Financial Services Register - FSR
- The Institute of Customer Service Website
- Nine Strategies to Accelerate and Achieve Digital Transformation - Forbes
- Hubspot - Top Marketing Channels for 2024
- CoSchedule - How best to select marketing channels that drive the best results
- Paradigm Marketing - Six steps to creating an effective marketing message strategy
- Forrester - The four types of messaging your audience need
- Exhibition news - The importance of using calls to action in marketing?
- Stafford University - The influence of digital marketing on consumer behaviour
- Institute of Data - The power in being proficient in consumer behaviour and digital marketing
- CIM - Your top LinkedIN advertising questions, answered
- Business Research Company - Insurance Advertising Global Marketing Report 2024
- Idex - What skills do you need as an insurance account executive?
- Zendesk - Sales promotion: Definition, examples, ideas, and types
- Hubspot - 20 Sales promotion ideas to leverage
- Insurance Edge - Insurance companies rising number of sponsorships
- DRP - What are the benefits of sponsorship?
- Business Powerhouse - PR: 9 reasons why Public Relations is crucial for business growth
- Onclusive - 22 responsibilities of PR and what they entail
- Alert Media - 5 steps to a comprehensive emergency communication plan
- Hubspot - 10 Crisis communication plan examples (and how to write your own)
- How to Measure Success of a Marketing Campaign with Metrics
- The Top 30 Social Media Influencers Worldwide
- Omnichannel strategy - How insurance companies ensure a successful path in the future - Wavestone
- Global 500 2024 Ranking - Brand Finance
- Insurance, technology and data: Trust through a regulatory lens
- Using Artificial Intelligence in Advertising
- Advertising Standards Agency - Rulings
- How to Develop an Effective Marketing Mix - Creately
- 7 Reasons Why Content is King Still Rings True Today
- CIM - Forging foundations through brand and purpose
- Adobe - Building a brand - a step-by-step guide
- Frontify - What is brand building? Your complete brand building guide
- Brandwatch - 4 ways to measure and track brand awareness
- Qualtrics - How to increase brand awareness: 10 top strategies
- Hubspot - 14 of the most (& least) successful brand extensions to inspire your own
- SPP - What is white labelling and what are the benefits?
- PWC - ESG: A growing sense of urgency
- Deloitte - Insurance industry must seize ESG opportunities for competitive edge
- CII - Environmental, Social, and Governance strategies in insurance
- CII - Consumer vulnerability - How well is insurance responding?
- Insurance Insolvencies - FSCS
- Industry branding series: Insurance brands - Templafy
- Aviva’s Sustainability Ambition
- The United Nations free-thinkers who coined the term ESG - Euromoney
- What is ESG? A guide for businesses
- Ethical Culture - The Challenge for Insurance Marketers
FAQ
How can you help if you don’t know what my questions are?
Great question! We cover a wide range of topics tied to the syllabus and learning outcomes as described on the CII Group website.
More importantly, having been through the ACII ourselves (and coaching many, many people through it since), we know the challenges students face when structuring the coursework, and how to break down the course topics with scenarios covering the syllabus which you’ll find useful when answering your coursework questions.
P.S. please don’t tell us your questions, we are not allowed to know them!
Additional Courses
Previous success stories
Most people come to us via recommendation from their colleagues and friends. While we don't want to toot our own horn too loudly, these endorsements say more than we ever could.
"Anyone studying for their CII qualifications will understand the challenge and pressure when it comes to preparing for the exams. If you are lucky, you may come across some old exam papers, or receive some dubious advice from those who have scraped a pass before. And then, once in a while, someone produces what I refer to as a ‘game changer’ in the world of learning. Sam and her team have produced world-class online revision materials to help students prepare for their CII exams. Within minutes of advertising this service, I was inundated by staff wanting access to these revision materials and by staff who had put off their studies for years. I would liken the quality of the materials to that of having your own ‘personal coach’ and they get my full recommendation for anyone wanting to study for their CII qualifications." - Phillip Westermeyer, Learning and Development Manager, Starr Underwriting Agents Ltd.
"I found this course to be an incredibly useful and encouraging aid for my studies. Sam and Grace are wonderful teachers, who really empower your goals of learning. I will be enrolling for their revision courses for all my exams going forward without hesitation and would strongly recommend to anyone who needs a boost of confidence to get back into studying." - Hannah Mellalieu
"I would like to start by thanking you and the whole team at Empower Development for the On-Demand Courses. It was of great help because I am currently located in India and was preparing for the M05 alone. I have successfully completed the M05 module ( both course work and assignment). The on-demand module helped me study at work or while traveling and was of great help and I truly appreciate that." - Piyali Bannerjee
What’s in the resource hub?
The hub contains 9 resource categories, beginning with an introduction to ACII and how to approach coursework, and ending with supplementary research links and resources to help further your learning. Every hub contains:
- Navigating your ACII (coursework research, referencing, and other practical matters)
- Interviewing the Industry (subject matter expert interviews)
- Technical Topics (key areas of learning)
- Refreshers (crossover theory from earlier course modules)
- Concepts “in a nutshell” (at a glance overviews of key concepts and terms)
- Perspectives and Scenarios (insights from insurance professionals)
- Real Time Research (live research, showing you how to research given topics in real time)
- Snip it Summaries (animated scenarios, perfect for visual learners)
- Research Resources (links, further reading, and more)
Why it works
By giving you detailed insight into case studies, perspectives and scenarios led by insurance professionals, you will see first-hand how practitioners approach issues that are similar to those you’ll cover in 945 assignments.
This insight, paired with the information in our on-demand resource hub, gives you everything you need to successfully apply the theory to your assignment questions.
Our resource hub combines digestible, easy to understand slides, industry interviews, topic refreshers, ‘in a nutshell’ overviews, and animations involving real-life scenarios.
We give you the support you need to:
- Know where to start and how to research for your topics
- Take case studies and interviews and extract useful, relevant information from them
- Understand and absorb the 945 information, so you can use it in your assignments (and your career!).
Armed with this knowledge, we’ve put together a one of a kind ACII resource hub that:
✔ Walks you through the 945 key concepts step by step
✔ Provides valuable interviews with insurance professionals, where we go deep into topics with subject matter experts, giving you relevant perspectives and opinions from people who’ve “been there, done that”
✔ Explains complicated topics in simple, relatable terms
✔ Makes concepts and cases memorable by combining visual references with real life examples
✔ Strips out the ‘fluff’ and drills down into the topics you need to know
✔ Makes learning fun
This is the only course of its kind in the world! You can rest easy knowing you’re learning in a way that prioritises results, while getting the very best support from insurance pros.