Navigating your ACII
Interviewing the Industry
-
NICK KIRK - The supply and demand of insurance - Capacity - Global Financial Crisis (10:16)
-
PAUL SKINNER - Marketing - Marketing activities - The marketing department (5:18)
-
PAUL SKINNER - Marketing - Internal marketing audit - Marketing budgets (4:24)
-
PAUL SKINNER - Marketing - Client feedback - MPS scoring - Client satisfaction (8:00)
-
PAUL SKINNER - Marketing - Three main strategy components; segmentation, targeting, positioning - Value proposition (4:46)
-
PAUL SKINNER - Marketing - The success of marketing options - Conversion rates - Marketing qualified leads (8:41)
-
PAUL SKINNER - Marketing - Bringing a new product to market - Product launches (2:48)
-
PAUL SKINNER - Marketing - Decision making process (rational and irrational choices) (3:12)
-
PAUL SKINNER - Marketing - Cross-selling- Incentivisation (3:32)
-
PAUL SKNNER - Marketing - Pricing and the business marketing strategy - Value (3:58)
-
PAUL SKINNER Marketing - Communication methods advantages and disadvantages - Advertising (6:44)
-
PAUL SKINNER - Marketing - Brand extension - Value add (0:51)
-
MARK BUTTERWORTH - Distribution channels - Disruptors - Automation (9:54)
-
RACHEL PANKRATZ - Marketing strategy - Corporate mission statement - Brand - Differentiation (11:54)
-
RACHEL PANKRATZ - Research - Audit of marketing strategy - Data mining - CRM - SWOT analysis (7:10)
-
RACHEL PANKRATZ - Creating a marketing strategy - Brand vision - Budget (10:20)
-
RACHEL PANKRATZ - Advertising the product - Advertising the organisation - Marketing mix - Brand loyalty - Return on investment (10:43)
-
RACHEL PANKRATZ - Customer groups - Broker relationships - Buying patterns - Broker pipelines (11:06)
-
RACHEL PANKRATZ - Distribution channels - Brokers - Aggregators - Broker networks (6:35)
-
RACHEL PANKRATZ - Public relations - Crisis management - BCP - Deepwater Horizon (8:25)
-
RACHEL PANKRATZ - Marketing trends in insurance - Social media - Corporate strategy (2:15)
-
SUNEETA PADDA - Value chain - Customer centricity - Customer journey (2:14)
Technical Topics
Concepts ‘in a nutshell’
Perspectives & Scenarios
Real Time Research
Snip-it Summaries
-
GDPR (2:40)
-
The Marketing Mix (1:47)
-
Boston Consulting Group (BCG) Matrix (1:20)
-
Goods and Services (1:42)
-
Market Types (1:11)
-
Maslow's Hierarchy of Needs (1:15)
-
Positioning Maps (0:55)
-
Privacy and Marketing (0:49)
-
Artificial Intelligence (2:43)
-
Environmental, Social and Governance (ESG) (2:54)
-
Consumer Duty (3:32)
Research Resources
Future Development
Role of marketing
-
CIM - Marketing Podcast - Is customer-led marketing the key to innovation?
-
Customer Marketing Alliance - What is customer marketing?
-
Breadcrumbs - Customer orientated marketing
-
CIM - What is marketing?
-
Forbes - What is marketing?
-
Brand Brown - Maximising marketing impact within insurance in 2024
-
Insurance business magazine - How insurance marketing is changing
-
Parker Piredda - Are you integrating marketing with other business functions?
-
CII - What causes a market cycle and are heading into a soft cycle in 2024 (CHECK)
-
Definitions of Marketing - American Marketing Association
-
Data & Marketing Association
Creating a marketing strategy
-
Mintel - 2024 Insurance Marketing Trends
-
Iovox - Marketing in Insurance: 8 effective strategies to drive revenue
-
LSBF - Strategic Marketing Planning: Everything you need to know
-
CIM - Planning a marketing strategy
-
The Marketing Meet-up - How to create the bare minimum marketing strategy
-
Hallam - How to link your marketing activity to business goals
-
Hubspot - What's a marketing audit? (+ How to do one)
-
Smart Insights - The RACE digital marketing audit checklist
-
CoSchedule - Marketing SWOT analysis: How to do it
-
Hubspot - SWOT analysis - How to do one
-
CIM - Back to Basics: How to set SMART objectives
-
Rebellion Marketing - How to set quality marketing objectives
-
Hootsuite - 2024 Guide to insurance social media marketing (6 tried tactics)
-
CIM - The 7Ps of marketing
-
CoSchedule - Marketing Implementation: Put your strategy into practice
-
Salesforce - How to use marketing metrics to measure the success of your outreach
-
CIM - How to take a smarter approach to metrics
-
CIM - Six easy steps to master Google Analytics
-
What is Marketing? - CIM
-
The Guide to TV Advertising Costs - Toast
Information gathering and use
-
Brandwatch - 10 Essential methods for effective consumer and market research
-
Hubspot - New product development process: Everything you need to know
-
MIT Sloan - When generative AI meets product development
-
Asana - How to create a competitive analysis (with examples)
-
Qualtrics - How to find & define who your competitors are
-
DAC Beachcroft - Data, privacy and cyber
-
McKinsey - A customer-centric approach to marketing in a privacy-first world
-
Overview of Insurtech & its Impact on the Insurance Industry - Investopedia
-
Financial Technology (FinTech) - CII
-
Insurance 2023 - The impact of AI on the future of insurance - McKinsey
-
Ethical culture - the challenge for insurance marketers
Understanding customers
-
Mintel - The consumer trends shaping the future of the UK insurance industry
-
BCG - The latest purchasing trends in global insurance
-
Bain - Customer behaviour and loyalty in insurance: Global Edition 2023
-
Aviva - A guide to identifying vulnerable customers
-
Five CRM - The importance of CRM in insurance
-
Experian - What is marketing segmentation? The benefits and how to achieve success
-
Customer Marketing Alliance - Ultimate guide to customer segmentation, The what, why and how
-
Difference between goods and services - Marketing 91
-
Treating vulnerable consumers fairly - FCA
-
Code of Ethics - CII
-
Maslow’s Hierarchy of Needs - Simply Psychology
-
Gen X, Y and Z: Changing attitudes to money and finance
-
What is Product Line Extension? Marketing 91
-
What is Brand Extension? Marketing 91
-
GKB: GeoDems Knowledge Base - MRS
-
The Future of Commercial Insurance Broking - CII
Product development and price
-
Marketing MO - Strategic Planning - Competitive positioning
-
Product Plan - Product Differentiation
-
IBM - What is supply chain analytics?
-
BCG - The role of Portfolio Management in Value Creation
-
Travelers - Product life cycle risk management
-
Riskonnect - What is Policy Lifecycle Management?
-
Accenture - Illuminating insurance innovation
-
CFI - What is marketing positioning?
-
PMA - What is positioning? Market, product, and brand positioning explained
-
Determ - How to create a brand positioning map
-
III - Market conditions: cycles and costs
-
ABI - Insurance pricing FAQs
-
FCA - General insurance pricing practices
-
What is Vertical Integration?
-
Key Market Insights - Cyber Insurance Market Size - Fortune Business Insights
-
Marketing and Insurance Trends 2024
-
General Insurance Pricing Practices Market Study - FCA
Place, people and process
-
Strategy& - How European insurers can win the race for distribution excellence
-
HCL - Insurance distribution at 2025 - An industry outlook
-
InsurTech - What is Risk Assessment
-
EY - Why insurers must reimagine their finance service delivery model
-
McKinsey - Elevating customer experience: A win-win for insurers and customers
-
Financial Services Register - FSR
-
The Institute of Customer Service Website
-
Nine Strategies to Accelerate and Achieve Digital Transformation - Forbes
Promotion
-
Hubspot - Top Marketing Channels for 2024
-
CoSchedule - How best to select marketing channels that drive the best results
-
Paradigm Marketing - Six steps to creating an effective marketing message strategy
-
Forrester - The four types of messaging your audience need
-
Exhibition news - The importance of using calls to action in marketing?
-
Stafford University - The influence of digital marketing on consumer behaviour
-
Institute of Data - The power in being proficient in consumer behaviour and digital marketing
-
CIM - Your top LinkedIN advertising questions, answered
-
Business Research Company - Insurance Advertising Global Marketing Report 2024
-
Idex - What skills do you need as an insurance account executive?
-
Zendesk - Sales promotion: Definition, examples, ideas, and types
-
Hubspot - 20 Sales promotion ideas to leverage
-
Insurance Edge - Insurance companies rising number of sponsorships
-
DRP - What are the benefits of sponsorship?
-
Business Powerhouse - PR: 9 reasons why Public Relations is crucial for business growth
-
Onclusive - 22 responsibilities of PR and what they entail
-
Alert Media - 5 steps to a comprehensive emergency communication plan
-
Hubspot - 10 Crisis communication plan examples (and how to write your own)
-
How to Measure Success of a Marketing Campaign with Metrics
-
The Top 30 Social Media Influencers Worldwide
-
Omnichannel strategy - How insurance companies ensure a successful path in the future - Wavestone
-
Global 500 2024 Ranking - Brand Finance
-
Insurance, technology and data: Trust through a regulatory lens
-
Using Artificial Intelligence in Advertising
-
Advertising Standards Agency - Rulings
-
How to Develop an Effective Marketing Mix - Creately
-
7 Reasons Why Content is King Still Rings True Today
Branding and physical evidence
-
CIM - Forging foundations through brand and purpose
-
Adobe - Building a brand - a step-by-step guide
-
Frontify - What is brand building? Your complete brand building guide
-
Brandwatch - 4 ways to measure and track brand awareness
-
Qualtrics - How to increase brand awareness: 10 top strategies
-
Hubspot - 14 of the most (& least) successful brand extensions to inspire your own
-
SPP - What is white labelling and what are the benefits?
-
PWC - ESG: A growing sense of urgency
-
Deloitte - Insurance industry must seize ESG opportunities for competitive edge
-
CII - Environmental, Social, and Governance strategies in insurance
-
CII - Consumer vulnerability - How well is insurance responding?
-
Insurance Insolvencies - FSCS
-
Industry branding series: Insurance brands - Templafy
-
Aviva’s Sustainability Ambition
-
The United Nations free-thinkers who coined the term ESG - Euromoney
-
What is ESG? A guide for businesses
-
Ethical Culture - The Challenge for Insurance Marketers
