Navigating your ACII
Interviewing the Industry
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MARK BUTTERWORTH - Distribution channels - Disruptors - Automation (9:54)
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SUNEETA PADDA - Value chain - Customer centricity - Customer journey (2:14)
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RACHEL PANKRATZ - Marketing strategy - Corporate mission statement - Brand - Differentiation (11:54)
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RACHEL PANKRATZ - Research - Audit of marketing strategy - Data mining - CRM - SWOT analysis (7:10)
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RACHEL PANKRATZ - Creating a marketing strategy - Brand vision - Budget (10:20)
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RACHEL PANKRATZ - Advertising the product - Advertising the organisation - Marketing mix - Brand loyalty - Return on investment (10:43)
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RACHEL PANKRATZ - Customer groups - Broker relationships - Buying patterns - Broker pipelines (11:06)
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RACHEL PANKRATZ - Distribution channels - Brokers - Aggregators - Broker networks (6:35)
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RACHEL PANKRATZ - Public relations - Crisis management - BCP - Deepwater Horizon (8:25)
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RACHEL PANKRATZ - Marketing trends in insurance - Social media - Corporate strategy (2:15)
Technical Topics
Concepts ‘in a nutshell’
Perspectives & Scenarios
Real Time Research
Snip-it Summaries
Research Resources
Future Development
