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945 Marketing Insurance Products and Services
Navigating your ACII
Using This Course (7:38)
Approaching Coursework (12:19)
The Marking Grid (10:01)
Referencing (8:04)
ACII Journey Mapping (10:26)
Interviewing the Industry
MARK BUTTERWORTH - Distribution channels - Disruptors - Automation (9:54)
NICK KIRK - The supply and demand of insurance - Capacity - Global Financial Crisis (10:16)
SUNEETA PADDA - Value chain - Customer centricity - Customer journey (2:14)
RACHEL PANKRATZ - Marketing strategy - Corporate mission statement - Brand - Differentiation (11:54)
RACHEL PANKRATZ - Research - Audit of marketing strategy - Data mining - CRM - SWOT analysis (7:10)
RACHEL PANKRATZ - Creating a marketing strategy - Brand vision - Budget (10:20)
RACHEL PANKRATZ - Advertising the product - Advertising the organisation - Marketing mix - Brand loyalty - Return on investment (10:43)
RACHEL PANKRATZ - Customer groups - Broker relationships - Buying patterns - Broker pipelines (11:06)
RACHEL PANKRATZ - Distribution channels - Brokers - Aggregators - Broker networks (6:35)
RACHEL PANKRATZ - Public relations - Crisis management - BCP - Deepwater Horizon (8:25)
RACHEL PANKRATZ - Marketing trends in insurance - Social media - Corporate strategy (2:15)
Technical Topics
The Planning Sequence (2:40)
Market Research (2:05)
Market Segmentation Process (2:51)
Product Life Cycle (1:29)
The Marketing Message (2:11)
Refreshers
Customer behaviour (2:46)
Relationships with the customer (3:58)
Concepts ‘in a nutshell’
White Labelling (1:09)
Customer Relationship Management (CRM) (1:33)
Perspectives & Scenarios
Sponsorship and PR (12:15)
Brand (17:34)
Marketing (17:58)
Real Time Research
The distribution landscape (5:52)
A live aggregator quote (12:41)
Advertising campaigns (7:30)
Routes to the customer (10:04)
Snip-it Summaries
GDPR (2:14)
The Marketing Mix (1:47)
Boston Consulting Group (BCG) Matrix (1:20)
Goods and Services (1:42)
Market Types (1:11)
Maslow's Hierarchy of Needs (1:15)
Positioning Maps (0:55)
Privacy and Marketing (0:49)
Research Resources
945 Marketing Insurance Products and Services Specimen Coursework
945 Resources
General ACII resources
Lloyd's Annual Report 2022
Future Development
Course Feedback
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Customer behaviour
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